Work samples

Need some values-led copy for your website or marketing content? Check out some of the work I’ve done before.

My job

Since 2023, I’ve been engaged by Atturra’s Head of Marketing Communication to interview stakeholders from across the business to pull together and write the copy for their annual Sustainability Report. As a listed company, the document is a key part of Atturra’s reporting that highlights progress in the areas of Environmental, Social and Governance (ESG) initiatives within the business. The audience is Atturra’s employees, clients (and potential clients) and the investor community.

Sample copy

Gender equality, diversity and inclusion

Atturra knows that when everyone feels welcome at work, we benefit from a rich mix of backgrounds, ideas and viewpoints that strengthen our business. We’re taking action in this area with various programs that support equal opportunities and help all our people feel valued and included.

My job

I was engaged as the key copywriter for Atturra’s new website. My job was to ensure that the information across approximately 40 pages was accurate, compelling, and aligned with Atturra’s brand messaging. Working closely with the Atturra team and SMEs in each business area, I crafted content that clearly articulated Atturra’s solutions and value proposition for the relevant audiences—CTOs, CIOs, and other key decision-makers.

Sample copy:

Data & Artificial Intelligence That Power Your Next Transformation.

We help you convert data into a strategic asset and navigate your AI adoption to achieve measurable growth and deliver moments that matter.

My job

Firecrackers Jess and Meagan had been in business for about a year when they got me on board to write their website from scratch. I combined solid keyword research, audience insights and their punchy, fun brand voice to create copy that showed off their personality and helped them stand out in a crowded market.   

Sample copy

We're Jess & Meagan. A double dose of social media goodness ready to work our magic on your socials.

Does this sound like you?

• Posting and engaging on social media feels like a burden?

• Swiping open your socials fills you with dread instead of joy?

• You’re tired of waking up at 3am guilt-tripping yourself about trying to do it all but not excelling at anything?

We’re here to help.

My job

Accounting Heart was looking to update its existing website from a design and brand messaging perspective. I took what was working well and combined it with succinct, fresh copy that highlighted their service offerings and the company’s values of partnership and shared success.

Sample copy

Numbers make our hearts sing!

Do you ever feel bored managing your finances? Or do you find it hard to get your head around your numbers and what they mean to you? Then we’re the perfect match.

We unscramble the puzzle and simplify processes to give you more money confidence. From here, you can make informed decisions that lead to growth and create a future you’re excited about.

I work with some large corporations not featured here due to non-disclosure agreements. If you’d like to know more, get in touch.

Fancy working with me? Let’s chat. I’d love to help you.